Book recommendation:

A Primer of Visual Literacy

Donis A. Dondis
Paperback
ISBN 0262540290
Buy on Amazon /UK

 

Dense and rigorous systematization of visual communication. Makes a great reference and helpful guide for when you need a conceptual grounding for what is most likely an intuitive creative decision -- when you need to answer "Why did I do that?" Also, the design of the book itself (1971) seems to have anticipated today's fashion :)

-- @chrbutler, July 2015.

 

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